Our Story

Our Story

Velora was founded by Austin Vides, a passionate entrepreneur who saw a problem that millions of pet parents face every single day — pet care is harder and more expensive than it needs to be.

Austin set out to build something different. Not just another pet store, but a brand that actually understands what pet parents go through. The late nights when your dog won't stop scratching. The groomer bill that makes your jaw drop. The endless fur on every couch cushion. The guilt of not doing enough for the animal that gives you everything.

Velora was built to solve all of that — one product at a time.

What We Stand For

🐾 Happy Pets — Every product we carry is chosen with your pet's comfort and wellbeing in mind. If we wouldn't use it on our own pets, it doesn't make it to our store.

🏡 Happy Homes — We know that when your pet is taken care of, your whole home feels better. Less mess, less stress, more moments that matter.

💛 Real Solutions — No gimmicks. No fluff. Just products that actually work for real pet parents living real lives.

Where We're Going

We're just getting started. Today we carry grooming solutions that pet parents across the country are falling in love with. But our vision is bigger — from toys to beds, food to accessories, Velora is building the ultimate destination for everything your pet needs to thrive.

Because at the end of the day, your pet gives you unconditional love. The least we can do is help you give it right back.

Welcome to Velora. Welcome home. 🐾